RGCA Program Introductionnext
Residents Golf Club America™ (RGCA) was established on the foundation of two major industries, who each held the key to helping the other solve their most major problem;Apartment Management Companies, who continue in their struggle throughout the nation to increase occupancy and rental rates essential to the economic stability of their properties.
Golf Courses, who continue in their struggle throughout the nation to attract golfers in the face of declining play that has resulted from overbuilding of golf courses by developers attempting to exploit urban residential construction.
Seldom has the creation of a company such as RGCA played such a significant role in helping two major industries.
RGCA recognized at the outset that a major untapped market of prospective renters was the enormous and growing golfing community, comprised of millions of men and women of all ages and economic stature.
Golf is no longer a sport enjoyed only by the affluent, but is now enjoyed by the greatest cross-section of Americans and continues to grow.
Hundreds of golf courses are being added every year to accommodate this growing demand, yet very few apartment renters can afford to join a private golf club.
Residents Golf Club America™ (RGCA) is the only national golf club whose membership is available to both homeowners and residents of apartment communities.
Until the formation of RGCA, Property Management Companies were unable to find a means to exploit this untapped market. With the introduction of Residents Golf Club America™, this has now changed.
Every Property Management Company has learned over time that their competitors now commonly use every rental incentive that has ever worked. As a result, today's renter has become totally desensitized to these common incentives.
With a limited number of Property Management Companies in each major market area invited to become a Sponsor of RGCA, the opportunity to have a rental incentive that truly separates them from all other competitors in their area is now available through Residents Golf Club America™.
As a Sponsor, Property Management Companies enjoy the exclusive right to offer memberships in Residents Golf Club America to the residents of their properties.
Residents who become a member of Residents Golf Club America™ enjoy totally free golf at the participating golf courses, who are subsequently paid at a fixed rate through RGCA. A program that results in a winning scenario for both the Property Management Company and golf course.
Residents Golf Club America provides each Sponsor a highly targeted multi-media program, developed and administered by RGCA, to promote both the Sponsor and its managed properties.
The RGCA multi-media program exploits the many opportunities for free press and web sites that target not only prospective renters but also apartment owners looking for a Property Management Company that offers them the competitive advantages of Residents Golf Club America™.
Included in the media program is advertising paid by RGCA, which promotes each participating Property Management Company and the competitive advantages that they enjoy as a Sponsor of Residents Golf Club America™.
Fueling this opportunity for constant media are highly structured RGCA sponsored golf tournaments, which are held at city, state and national levels, further promoting each Property Management Company Sponsor and their managed properties.